Services
What I can actually help with
No giant agency menu. The work is website cleanup, local proof, lead capture, bilingual pages, and the simple automations that keep owners from chasing the same task every week.
How I think about it
Most local businesses do not need prettier buzzwords. They need the site to say what they do, show the work, make the phone/form obvious, and follow up when somebody reaches out.
If a cleanup pass is enough, that is the recommendation. If the business needs a deeper ops build, I will map that separately.
What I check first
The first pass should be visible.
I want the gaps to be concrete enough that an owner can point at them: the homepage, services, quote path, Google proof, Spanish clarity, and what happens after someone reaches out.
Local proof stack
The public surfaces that decide trust before somebody calls: website, Google listing, reviews, photos, service area, and quote path.
Bilingual service map
English and Spanish pages should carry the same customer-useful details instead of making Spanish an afterthought.
Owner handoff board
A lead should arrive with enough context to reply, schedule, and follow up without digging through forms and messages.
Quick audit
Short review, plain notes, prioritized fixes
Typical outputs
- Homepage and mobile first-impression notes
- Quote/contact path review
- Google Maps, review, and local proof checklist
Good fit
Best when you want the obvious gaps called out before paying for a bigger rebuild.
Cleanup sprint
Fixed-scope website and lead-flow cleanup
Typical outputs
- Service page and trust-section cleanup
- Photo, CTA, and quote-form improvements
- Basic tracking and handoff notes
Good fit
Best for local businesses that need calls and quote requests before they need a full brand project.
Local business quick start
Website, Google Maps, reviews, bilingual pages, follow-up
Typical outputs
- English and Spanish service-page pass
- Google Maps and review-plan recommendations
- Quote request flow and follow-up plan
Good fit
Best when the business already has real work and photos, but the website does not make that obvious.
Automation and ops build
Scoped build or retained support
Typical outputs
- n8n workflow or dashboard implementation
- Lead, invoice, and payment handoff notes
- Guardrails, logging, and cleanup passes
Good fit
Best when the owner is tired of stitching together texts, spreadsheets, forms, and billing tools.
Proof
The proof should be visible, not buried.
Hernandez Landscape is the example to send to contractors and landscapers because it shows real work, bilingual positioning, service clarity, and a direct estimate path.
Bilingual site, visible proof, and a quote path
This is the kind of thing a local operator can actually send to a prospect. It is not just a portfolio screenshot.
Send me the messy part.
A bad form, an outdated homepage, confusing service pages, weak Google Maps proof, or a follow-up process that lives in somebody's head. That is enough to start.